Target wants make it easier to buy furniture online by adding augmented reality to mobile shopping
- 1 NOVEMBER 2017
Can’t decide which chair will look best next to your couch? Target’s new augmented reality feature See It In Your Space will let you see how furniture looks in the room before buying it.
Furniture shopping is a daunting task. Shoppers have to make sure it’s the right color, style and size. To prevent wrong purchases, customers can use the AR feature on Target’s mobile website to visualize the product in the actual room.
See It In Your Space guides users through each step. First, users have to take the photo of the living space where the furniture will be placed. Next, the user will choose a piece of furniture. Then the user can position the furniture in the photo and adjust accordingly.
See It In Your Space is already available on Target’s mobile website. However, the feature is only available for Project 62 Target home furniture. Target is already working on expanding the feature to other brands and products by the end of the year or early in 2018.